Customer
Testimonials
Nothing speaks louder than the words of your customers
Client testimonials are a powerful way to validate your products and services. There are a lot of things you want to brag about…let your customers and clients do it for you.
You have a proven track record. Your clients are happy. You know you have a leg up on your competitors. No matter how many times you try to tell the world that you are the right choice, it’s hard to get people to listen. That’s because your competitors are all making the same claims. They are the best. Not you.
Video testimonials are your chance to have your current and past customers and clients tell your future customers that you’re the best choice. Just think about your own life. Who do you trust more: salesman or the people who have used a product or service? Which ones will tell you the truth that you want to hear?
At Cassiar, we have helped many of our clients share meaningful customer tesimonials that have aided in their marketing in significant ways.
Portfolio
Commercial Emergency
Commercial Emergency Equipment came to us through our good friends at First Page Marketing. In the midst of a brand refresh for their Emergency Vehicles division, they needed some additional marketing content.
We asked a lot of questions, did some market research, and truly dug deep to understand the process of selling Emergency Vehicles. We learned a lot. And this is what guided the strategy.
Ultimately, we learned that when push comes to shove, a municipal’s Fire Chief makes the final decision about which trucks to buy and from who. It’s often a multi-million dollar decision with a lot of considerations to be made. What about maintenance? What about customizations? What about delivery timelines?
With all of this background we knew it would be essential to have a fire chief with a track record of working with Commercial to give a strong endorsement. This is ultimately going to give credibility to everything else that Commercial says about itself.
But we also wanted to introduce potential customers to the wonderful people at Commercial to give them a personal connection. The testimony is really a way to build trust in the viewer so that Commercial can share their passion for what they do.
The results were magical.
Don’t just take our word for it. See what Commercial had to say about working with us on this project.
Essential Impact
Essential Impact has been helping businesses large and small for years. They wanted to share their successes as a way to attract new clients. We learned a lot about their business to understand who they were and who they wanted to reach. It became evident that they didn’t want to to just focus on the “big fish”. They loved working with clients large and small and they didn’t want to change that.
We encouraged them to do a series of three testimonials, each one focusing on a different target audience: Large corporations, medium sized businesses, and non-profits. This way, potential customers can watch the video that speaks the loudest to them and see that Essential Impact has a proven history of working with likeminded companies.
Dave Busse of Essential Impact shared some of his thoughts with us about the benefits these videos have had on their business.
Check out the Essential Impact website to see these videos in action!
Nicola Wealth Management
Nicola Wealth Management is all about service. They take care of their clients. They also produce results. We helped them leverage the quality of their service by allowing a few of their clients to talk about their impact. In the video, we get to know these people in order for the audience to trust them when they talk about putting their finances in the hands of Nicola Wealth Management.