First and foremost, we are storytellers. Stories stick with us. They inspire us. Move us. We believe every brand has a story to tell. It’s not always obvious what that story is but that’s why we’re here.
We’ve worked with everyone from large international corporations and non-profits to sole proprietors and everyone in between. With each project we push ourselves to find new and creative ways to engage an audience.
It all starts with strategy. Every brand knows they need to be using video but we often find our clients aren’t sure the best way to use it. We guide our clients through a process to discover how video can help them achieve their organizational goals. Sometimes this is a single video for a fundraising gala or a product launch, but more often than not, it’s a couple of videos that work in harmony to guide the viewer to action. This includes an in depth analysis of where and how their audience will engage with the content.
This is the fun part. Once we have a clear roadmap of where we are going and the goals we are aiming for, we can start creating content. This starts with Pre-production where we ideate, write, storyboard, and plan the logistics of the shoot. Then we move into Production which is the shortest phase in Creation. We primarily shoot on a RED Epic Helium camera but we have several camera packages for a variety of shooting styles and techniques. Once Production is over, we move into Post-Production where we put everything together into an expertly crafted film.
Your video is complete! Now what? Our fingers are crossed that once you upload this bad boy to your Facebook page it’s going to go viral without any other work involved. We’re proud to say we’ve seen our videos achieve this on a handful of occasions, but sometimes even the best videos get lost in the noise of the internet. That’s why we don’t wave goodbye once the video is complete. We work closely with our clients to make sure we get their videos in front of the right audiences. A million viral views may not have as big of an impact on your organization as a thousand views from your core audience; the ones who will respond to your call to action.
who are we?
The man brimming with ideas. Adam is inspired by people who work hard to make the world a better place. He believes in the power of a well crafted story and the impression it leaves on viewers. An upbringing suffused with equal parts Seinfeld and foreign films inspires Adam to find the right balance of comedy and drama at opportune moments to engage an audience.
Adam is married to Bonny and has 3 beautiful kids and is excited to take them along on many adventures to explore new cultures.
The technical genius. An artist with a degree in computer engineering, Justin’s attention to detail is aimed at consistently improving and refining our process. He's a professional problem solver and lifelong learner. Justin returned to university for a minor in physics after reading Albert Einstein's biography.
Justin is married to Hannah. He loves riding his bike, drinking coffee and traveling. Preferably all on the same day.
The film guru. Sam runs the set and makes sure we get the shot. A graduate of Capilano Film School, Sam loves anticipating how each frame will cut together in the editing room. When everyone else is ready to wrap after a long day, Sam strives for that final take.
Sam is married to Adriana and they have two awesome children. He loves all things Bavarian, sailing, and the island of Gabriola.
Silas has a background in building strategic partnerships and business development. He is an expert at working with brands to determine what their goals are and how Cassiar can help achieve them. Also, he is a killer photographer.
Silas is married to Danaea and together they have a son, Brixton.
Another Capilano Film School grad, Tim brings a hefty film tool belt to the team. He has a great eye and a sharp wit. He thinks he can pull off the sweatshirt and dress shoe combo with ease but the rest of the crew isn't so sure...
He likes to stay active by playing tennis...on the Wii. Does that count?
He is married to Rachel. Oh yeah, he's Sam's brother.
Always chasing adventure, Nic moved from his home in the prairies, to the mountains of the west coast in pursuit of adventure and a job in the film industry. If he’s not editing in the office, you can find him playing hockey, having a fire by a river, or on some distant peak chasing a golden sunset.