Simon Sinek says that people don’t buy what you do but WHY you do it. A brand story can set you apart from your competition by showing the heart and soul behind your brand. It adds the personal touch that customers desire. No matter what your business, every brand has a story to tell.
North West Rubber is a large organization that specializes in producing all types of rubber mats. Their products are not something that would necessarily draw a wide interest, but our video for them went deeper than that. Put faces to the brand by telling their story as well as showcased the exciting fields where their products are in use.