How K'PURE had their biggest product launch ever with CASSIAR.

We helped K'PURE launch 2 new products with a series of videos and stills. It turned into the biggest launch they've ever had.

THE GOAL

Build anticipation for and create marketing materials for 2 new products. 

K'Pure had never done a product launch like this before. They knew they could do something better than just posting a photo on Instagram to announce a new product, but being a small business, it just never happened.

Adam, who's wife is a huge fan of K'Pure products, approached Karen of K'Pure with an idea. Let's create some magic together.  

Impact

The film was premiered at the Vancouver Benefit Gala in 2016 to tremendous reviews from those who attended. The fundraiser exceeded their Stretch Goal. Boom.

Testimonial

“Cassiar had the vision, they just brought me along for the ride and I couldn't be happier with the results.”

-Karen Johnson, Founder of K’Pure

BTS Photos